As we step into 2025, fashion is evolving at a rapid pace. From embracing sustainable fashion to blending high-end luxury with streetwear, the influencers shaping the fashion world are leading the charge with their innovative styles and forward-thinking approaches. Whether you’re looking for inspiration to refine your personal style or you want to stay up-to-date with the latest trends, following the right fashion influencers is key. This year, the fashion influencers to follow offer a variety of perspectives—each with their own unique blend of trends, sustainability, and individuality. Here are the top influencers you should keep an eye on in 2025.
1. Chiara Ferragni (@chiaraferragni)
Key Features:
- Iconic Luxury Style: Chiara is known for combining classic luxury with modern style. Her collaborations with top-tier brands like Chanel, Dior, and Louis Vuitton showcase her powerful influence.
- Fashion Entrepreneur: Founder of The Blonde Salad, Chiara continues to lead with her lifestyle blog and brand collaborations.
Pros:
- Offers a perfect mix of chic elegance and everyday glam.
- Regularly shares high-quality content that resonates with both luxury enthusiasts and those who appreciate accessible fashion.
- Strong presence in the global fashion scene, making her a key influencer in 2025.
Cons:
- Her style tends to cater to high-end fashion lovers, which may not appeal to those seeking more affordable options.
Pricing: Chiara’s collaborations are typically in the luxury price range, with many of her pieces being investments in timeless, high-end fashion.
2. Emma Chamberlain (@emmachamberlain)
Key Features:
- Effortless, Relatable Style: Emma blends comfort with luxury, creating outfits that are not only chic but also wearable for everyday life.
- Sustainability Advocate: Emma’s collaborations, especially her eco-conscious line with Levi’s, reflect her commitment to sustainable fashion.
Pros:
- Offers fresh, youthful perspectives on high-end fashion.
- Her style is both approachable and aspirational, appealing to Gen Z and fashion lovers of all ages.
- Advocates for sustainability, making her an ideal influencer for eco-conscious consumers.
Cons:
- While her casual style resonates with many, it may not satisfy followers seeking formal or ultra-luxurious fashion advice.
Pricing: Emma’s collection with Levi’s is affordable, offering stylish yet sustainable fashion options for the younger generation.
3. Leonie Hanne (@leoniehanne)
Key Features:
- Global Influence: Leonie has built a global fashion empire, with partnerships from brands like Balmain and Fendi.
- Sophisticated Aesthetic: Known for her polished and refined style, she’s a go-to influencer for those seeking luxury fashion inspiration.
Pros:
- Blends luxury fashion with accessible pieces, making her style approachable for a wide range of followers.
- Frequently collaborates with top luxury brands, providing followers with a sneak peek into the world of high fashion.
- Consistently shares chic and polished outfits suitable for both day and night.
Cons:
- As a luxury influencer, many of her outfit choices are on the pricier side, which may not be ideal for those on a budget.
Pricing: Leonie’s collaborations tend to fall in the luxury pricing bracket, offering exclusive items that define high-end fashion.
4. Kaitlynn Carter (@kaitlynn)
Key Features:
- Sustainable Fashion Advocate: Kaitlynn has become a symbol for eco-friendly fashion, regularly featuring second-hand and vintage pieces in her wardrobe.
- Thrift Store Finds: She promotes thrifting as a chic alternative to fast fashion, making her style accessible and ethical.
Pros:
- Offers a unique perspective by blending sustainability with style.
- Shares tips for creating stylish looks without contributing to fashion waste.
- Highly relatable for those who want to create eco-friendly wardrobes on a budget.
Cons:
- Her style may not appeal to those seeking high-end luxury or more formal attire.
Pricing: Kaitlynn promotes thrifting and affordable, sustainable fashion, making her style accessible to most fashion enthusiasts.
5. Brittany Xavier (@brittanyxavier)
Key Features:
- Relatable Fashion Inspiration: Brittany mixes everyday wear with statement pieces, making her style both practical and aspirational.
- Versatile Collaborations: She’s worked with well-known brands like ASOS and Revolve, offering a mix of affordable fashion with high-end influence.
Pros:
- Perfect for followers seeking practical fashion advice that fits into daily life.
- Offers a wide range of content from fashion to lifestyle and beauty.
- Has built a strong personal brand that connects with a diverse audience.
Cons:
- While her fashion tips are versatile, they may not suit those looking for extreme high-fashion advice.
Pricing: Brittany’s collaborations range from budget-friendly brands like ASOS to mid-range fashion lines, making her style accessible to a broad audience.
Conclusion
As we step into 2025, fashion influencers continue to inspire us with their unique takes on style, sustainability, and self-expression. Whether you prefer the luxury appeal of Chiara Ferragni or the sustainable style of Kaitlynn Carter, there’s an influencer out there who speaks to your personal fashion ethos. Following these influencers not only keeps you updated on the latest trends but also helps you curate a wardrobe that aligns with your values and lifestyle.
